About us Why BRACE? Robert Peston Robert Peston, ITV and former BBC economics editor I’m delighted to support the important research funded by BRACE. Dementia is one of the biggest economic challenges we face today. The estimated cost to the UK economy is £26.3 billion, but just £74 million - or 0.28% of the probable cost - is spent on research to defeat it. This has to change, please consider supporting today.